There is a common misconception between the terms UI (User Interface) and UX (User Experience) when people are referring to them interchangeably. While both are related to the user experience, UI and UX are two distinct processes which are yet inter-connected and complimentary, creating an exceptional experience for the user.

User Interface (UI) includes all the visual elements of an application like the pages, icons, as well as the text font and colour, etc. UI designers are, in reality, graphic designers, responsible for the look and feel of the product. User Experience (UX) on the other hand, is the entire experience provided by the app with factors such as speed, performance, navigation, location of items, and other functionality that define the overall user experience. UX designers are responsible for creating an incredible and exceptional user experience that makes you stay longer on a given site. UI/UX design and functionality is integral in the digital age, working together to deliver a fulfilling customer experience.

In every product and service of SGH Asia, we embed the power of design to guarantee surprise and delight for the people who experience them. This design-led strategy drives business value by putting people first while bringing products and services to life. We envision, invent, and reinvent experiences that operate across multiple touchpoints, simplifying complex business operations for your customers and employees, while creating immediate impact.

Contact the SGH Asia UX/UI Design Team to explore how we can help you build a customized digital presence that provides users with an experience that is unique to your business.